Gulu lathu filosofi ndi:
Kuyang'anirana, oyang'anira amayang'anira ntchito ya ogwira ntchito, ndipo nthawi yomweyo, ogwira nawo ntchito amathanso kukhala ndi malingaliro ndi zidziwitso monga kasamalidwe.Kuti tipange chikhalidwe chamagulu, sitiyenera kupangitsa antchito kumverera kuti ndi anthu okhwima a chilango cha kampani, komanso kuwasamalira, kuwapangitsa kumva kutentha kwa kampani, kulimbitsa mgwirizano, ndi kukonza bwino ntchito ndi khalidwe.